July 23, 2004
just got home from the first Asian Strategic Marketing Convention...paid 500 for that..so was it worth it...hmmm...i dont know about the others, but for me, it was far more than another item to add to my resume..definitely...
of the 5 guest speakers, i enjoyed 2..well actually it should be 3, but the third one, this guy who started the island souvenirs shop, i didnt understand that much. a table, or should i say tables near us were just too damn noisy, i got so distracted that i only got parts of what he said...
it was really really rude, especially since he was actually a good speaker, if only given the chance. i was the one who got embarassed for those people beside us..i think he had a lot more to
say judging by the fact that he didnt finish the whole ppt presentation he prepared...and he kept
on repeating that the first time he recieved the letter from PMA asking him to be one of the speakers, he said yes right away because he remember this one talk he attended when he was still in college, which changed his life..he's got a purpose.. he was prepared.. he was determined to be what that guy from his college was to him (hmmm..that's a bit confusing...but i do hope you got that) but thanks to inconsiderate people...maybe he thought he failed himself...
people...sometimes they disgust me...tsk tsk tsk...
i wanted to go nearer so i can listen more, and just in case, if he'd just notice, i could show him that im really interested...but we weren't allowed to leave our seats. and the center tables were packed anyway, i dont think they'd allow me to sit on the floor...it's bad enough i appear underdressed, well, compared to fellow lasallians that is...i dont want to look like a beggar too
anyhoo...as ive said, i didnt get most of what he said..but the thing that i was able to listen to, like his backpacking days in Europe, his first attempt to have a franchise abroad, the San Francisco franchise story (actually, tin was the one who explained this to me, i didnt get it the
first time) it gave me alot of insights which i know someday i could use..
i just hope he'd repeat his speech, for a fewer people maybe, or not necessarily fewer, but at least have an audience that would be civilized enough not to do what those "kids" from the other
tables did.
^^*
i was so excited to have the opportunity to be in the same room with David Guerrero since i wasnt able to attend his seminar last Ad Congress (i think i was still taking a bath then..harharhar!). he was supposed to present the world's best Ads..
so you could just imagine my disappointment when the emcee introduced a guy whose name doesn't sound even close to David nor Guerrero.. i think tintin was gonna cry, although im not so sure if its because of that, or because she was also laughing at her reaction..
anyhoo, Mr. Ortega (im not really sure about this, but that's what i remember) took his place.(anlayo ng G sa O diba?? hehe!) his name sounded familliar the first time i heard it (and now ive forgotten about it.hahahahaha?! yun pala e) i just know he's also one of the big guys in
BBDO. (wait lang..isnt that actually BBDO-Ortega?? hahahaha! gawd...i know that piece of info is
in my brain somewhere...yoohoooo..)
anyhoo part two, he showed us the gunn report (no, that's no typo, the DVD showed double N too), its a compilation of the 100 best ads in the world. i enjoyed it..ALOT.. im looking forward in watching all the hundred ads, good thing DLSU is 2nd in the top5 schools who had the most number of participants..part of the prize is we could borrow the DVD..sayang lang, they wont allow the schools to have their own copies..i wanted to burn me a copy of it,im willing to shed money for that.
the ads were funny, it got the whole room laughing and clapping in delight..but most of all...they were BRILLIANT. after each ad, id go "ooohh.." "wow" "BWAHAHAHAHAHAHA!" but before my sual "sound effects", id be speechless for a few seconds, awe-struck... well what do you expect, they are after all THE WORLD'S BEST.
i wish i could add a video clip of the ads here..i not that good in describing ads, and besides even if i am, it's still different when you get to see it, than have someone retell it..basta! *bow* super super brilliant!!!
most of the ads were thai made...which well, made me think...is NEW YORK just overrated?? i can never tell, maybe one day, if i get to work there, id get to see for myself, that is IF i get to work...but for now...*bravo* to the thai people...im a fan...please make more ads!!
watching advertisements like those makes me all the more excited to work..i just HAVE TO make an ad as good as that, if not, better...even if it kills me!!hahaha! somehow..i hope i could...i want to be remembered in the advertising industry...i remember in our ORIENT3 we were asked to draw what we want to in the future...i drew a lot of things of course, but in one corner, there's a monitor, there you'd see a webpage on advertising quotes, of course you'd see words of David Ogilvy and the rest, then at the bottom..there's a quote..and just below it read..CIARA MOJICA! HARHARHAR!! yep, it sounds outrageous...crazy even..but who knows??
nina sing it with me...
..a girl can dream~~ ÜÜ
^^*
saw this while searching for a photo of Mr Guerrero...just thought i should share it..
quotable quote...
“Unless we know where we stand, we won’t know where we are,” David Guerrero
lalang...ai tin nahahawa ko sayo! crush ko na ren syaaaa!! 2nd David na ItU...Ogilvy and Guerrero...WHAPAAANG!! harharhar
^^*
Another speaker, was Ms. Pacita U. Juan, part owner of Figaro. this one surprised me..turns out, Figaro was 100% Filipino owned. i always thought it was one of those European cafés..well, that was what they wanted their customers to think so i guess they got what they wanted. (hehe...they're franchise packages go as low as 100K something...just so you know...so go to the site if you're interested..)
trivia...why figaro?one..because one of the partners is fond of drawing the letter F, the F of figaro was the favorite of the other partners so they made sure that they'd use a word that starts with the letter F..and since figaro is lifted from an Opera, it sounds European...or something like that. hahaha! i didnt get that other reason really...hehe!
anyway, yun nga...in a nutshell, her talk was about being young, dreaming BIG and living that dream, she made kwento (ui assumptionista? peace! hehe!) of how she spent her youth, gave tips and stuff. it was really inspiring.specially for someone like me...di marunong mambarat ng pangarap..Ü
she told us how she was the only one in the family who didnt take up a business related course in college, as opposed to her older siblings who took the path their parents wanted them to take.
she took up HRM, if im not mistaken, in UP diliman..she even shared what his father's reaction was ("hija, di naman kita mabibili ng hotel eh, anong gagawin mo jan?" or something like that..)all she said was, "ako bahala", and "just give me a chance.." *bravo*
she also mentioned that 20-30 is the best 10 years of your life, one, you can try out anything, two, you are allowed to make mistakes. you can try out every job in the classified ads if you want to, you can do anything you want, be anyone you wish to be, or transform from what you want to be yesterday to what you want to be today just like that! i never really thought of it that way, but if you think about it, she has a very good point. what better way to find yourself, to find out what you really want, than to try out everything first then choose later?? logical, right??
here's just one of her many tips that im sure to remember throughout my life: never allow yourself to be stuck in just one job,or anything for that matter, yun tipong you started there, then until the time you retire, you're still there..explore...you have the whole world, make sure that at the end of the day, you could tell yourself.."i love my job..i love my life" and actually MEAN IT.
she also inspired me to dream BIG, not that im not already doing that...as ive said, di ko tinitipid ang pangarap ko...i have one of the most ambiguous dreams i know...most people laugh, others think im a nutcase, but to hell with them...LIBRE LANG YAN!kukuriputin ko pa ba sarili ko???
but of course, i wont stop at just dreaming BIG dreams, as she said, one must never be afraid to reach that dream. life is short and you're only young once..use that passion before it fades.. for me, dreaming BIg is just the first half, the other is living it..she also said that whatever happens, dont let anyone talk you out of what you want.what the hell do they know? it's your life after all..i know it sounds cliché, but that doesnt make it any less true..people would tell you a lot of things for a lot of different reasons, im not saying that you shouldn't trust anyone...but i think before you could really trust other people, you must first learn to trust yourself.
i could go on and on about what i learned from her, how she inspired me in so many ways, but for now, let's leave it at that...and this one realization that i had after thinking ang rethinking about her 30min speech...adidas' new tagline is oh so true...
IMPOSSIBLE IS NOTHING.
& our love goes round and round;
7/23/2004 08:46:00 PM
|
